THE NEWT IN SOMERSET

I worked with this award-winning country estate for two years, helping to add depth and character to its commerce side. With retail shops, a busy website and a growing wholesale business, my work was varied and responsive, encompassing new product launches, marketing emails, campaigns, web content, video scripts, press releases and social posts.

Working with The Newt reinforced what I’ve long believed – that the key to building brands that people genuinely engage with comes down to consistency and quality across every customer touchpoint.

Marketing emails:

Packaging:

Ads (print, social) & POS:

Website pages:

Ahmad Tea / Galerie du Thé

I started working with this large British tea merchant in 2019, initially to write SEO copy for their e-commerce site and expansion to Amazon. The challenge was to create distinctive product descriptions across hundreds of SKUs that would rank well and reflect Ahmad Tea’s renowned quality.

This led to packaging work and then helping to develop Galerie du Thé – their ultra-premium artisan tea brand. A different approach was needed here: elevated language, sophisticated storytelling and a voice that would resonate with serious tea connoisseurs. I worked closely with the team on the packaging and website – naming, describing and crafting origin stories that communicate the uniqueness of the teas and position Galerie du Thé as a luxury, world-class tea brand.

Packaging copy, product naming, web content, SEO descriptions, brand development, brand voice: